88 Business Franchise Australia and New Zealand

“Regardless of whether a franchise is home-

based, a storefront, a manufacturing operation,

etc. the underlying element is still a very

specific system.”

David Banfield | President | The InTerface fInancIal Group

There is little doubt that

franchising is on an

exponential growth curve.

Over the past few years, the franchise industry

has expanded from its once ‘fast food’ and

‘automotive services’ label to a multi-faceted

industry where almost anything can now be

exPeRT ADvice

Back to Basics –

What is a

Franchise?

88 Business Franchise Australia and New Zealand