DISCOVER TASMANIA
™Images courtesy: MONA, Kathryn Leahy and Alastair BettInvitation
You’re invited to join Master
Builders from around
Australia to be part of the
most exciting and rewarding
building Industry Event in
2017!The Master Builders National
Conference will be held at
the recently restored heritage
Princes Wharf I – a first class
multi-purpose function
venue in the centre of the
Salamanca district in Hobart.The conference will deliver
a rewarding experience for
members and an opportunity
to explore the iconic tourist
destination of Tasmania. I
look forward to welcoming
members and their partners
from across Australia.Dan Perkins
National President
Master Builders Australiait’s serious business...
The National Conference ‘Building
Australia’ focuses on leadership,
innovation and visionaries,
assisting members in making
informed decisions on future
trends, business growth and
innovation whilst developing and
maintaining strong leadership
attributes within their business
ethos.it’s rewarding...
The program has been designed
to provide learning and
networking opportunities which
will give your business the edge
in an ever-changing industry.
An interactive exhibition will
showcase the latest building
products and services.it’s fun...
You will enjoy the exciting social
program for delegates and their
partners which includes a special
conference dinner at the world
famous MONA and the 2017
National Excellence in Building
and Construction Awards.the possibilities are
endless!
Discover Tasmania, Master
Builders has negotiated special
rates for pre and post-conference
tours. Extend your stay and enjoy
the scenic and culinary delights of
Tasmania.For more information and to register your interest go to:
http://www.masterbuilders.com.au23–25
November 2017
Building
Australia
Conference 2017
Hobart, Tasmania
Conference ad March 2017.indd 1 17/03/2017 10:18:18 AM
The importance of feedback for advocacy
Strengthening and sustaining Master Builders’ industry advocacy and
representation is one of the key pillars of the Association’s strategic
plan. The aim is to provide highly respected advocacy for the growth
and sustainability of the building industry. Here, Master Builders’ housing
director Jason Robertson shares some thoughts on the matter.One of Master Builders’ biggest and vitally important functions for
its members is advocacy. Aiming to influence decisions within the
political and economic arenas, and social systems and institutions is a
cornerstone of Master Builders’ activity.This can and does include media campaigns, public speaking and
commissioning and publishing research. Lobbying itself is a form
of advocacy where a direct approach is made to legislators on any
given issue which impacts negatively or positively on those the
Association represents.Two critical elements that are at the very core of advocacy are the
importance of feedback and recognising every one of the Association’s
members are, themselves, advocates.It is absolutely vital that Master Builders engages with members through
proper and meaningful consultation. Through the Association’s strategic
plan, and in particular, the communications strategy and governance
framework, Master Builders is fully committed to engaging with all
members for feedback on relevant issues and topics.Master Builders’ housing director
Jason RobertsonBut as they say, communication is a two-way street. Consider
the following:The multiplier effect
When advocates comment and share, the reach of the subject matter
grows. Advocate participation can really kick-start conversations
that otherwise potentially would lie unnoticed. Often, issues can go
unnoticed for lengthy periods of time purely as a result of no-one
starting the conversation. It’s here, that Master Builders seeks to have
members understand that they can provide feedback on any issue,
at any time.The feedback loop
Master Builders recognises the professionalism and expertise of
its members. The Association understands and values opinions
based on real knowledge of a particular issue, understands that
members really want to help make the Master Builders’ brand even
better. Here, the Association encourages members to give feedback
on products, talk about new ideas and participate in beta and
focus groups.Advocates create the content
This is perhaps the key message. Members, as individual advocates,
when responding to requests for feedback, prove to be the best
resource for data, statistics, reviews and first hand testimonials. The
greater the level of feedback provided, the more Master Builders’
combined advocacy efforts are positively enhanced, including the
Association’s specific lobbying on behalf of its members.MAY–JUNE 2017opinion UPDATES^41