Master Builders Western Australia — May-June 2017

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Jayne confers
Executive assistant Jayne Cranston took a lot out of the
EAN conference
Master Builders’ staffer Jayne Cranston
attended an Executive Assistant Network two-
day conference at Crown Perth in February,
reporting she took a lot away from the event
and met some wonderful new people in
the process.
As executive assistant to Association CEO
Michael McLean, she was exposed to topics
such as effective communication, key factors
in building trust and ‘moving beyond job
descriptions: understanding your value
and worth’.
“The Executive Assistant Network is a national
membership organisation for executive and
personal assistants designed to ensure they
are better equipped to provide the levels
of support needed by leading business
executives,” Jayne explains. “They currently
have over 4500 members and offer substantial
online resources and tools, networking,
education and training.
“Michael was on the day-1 panel which
looked at ‘Forging a Working Partnership – an
Executive Assessment of the EA Partnership
Model and Relationship Building’. Some of the
issues discussed were:

• The mutual understanding and expectations
  plus shared approaches and communication
  frameworks – how can these be achieved
  in practice.
  
  
  • How to achieve the personnel evolution
    from being reactive and directed to being
    proactive and directing.
  
  
  • Mastering the basics and advanced aspects
    in managing the offi ce of an executive.
  
  
  • An assessment of EAN’s assertion that
    some kind of performance assessment
    is vital.
  
  
  • Dealing with the future – anticipating
    growth opportunities.
  
  
  
  

“Day-1 concluded with cocktails and

networking, followed by a Gala dinner

and entertainment.”

Jayne said day-2 included a panel session on

developing breadth of corporate knowledge

and business acumen. Discussion covered

how to anticipate the executive’s needs and

problems around the corner, and being able

to spot opportunities for the business to help

achieve strategic goals and objectives.

“I found the conference to be very interesting,

informative and highly worthwhile,” she said.

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MAY–JUNE 2017

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