LIVE THE
BLONDE
LIFE
™NEW Brightening System
© Joico® Laboratories, Los Angeles, CA HAIR Joico Artistic Team COLOR Denis de Souza PHOTO Hama Sanders9 out of 10 stylists agree,
after one use, blondes are:- BRIGHTER
 - SOFTER
 - SHINIER
 - MORE HYDRATED
 
Proven to keep blondes bright
and on-tone for up to 8 weeks**When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.AVAILABLE EXCLUSIVELY AT JOICO PROFESSIONAL SALONS 1300 764 437 http://www.joico-blondelife.com