C
onsciously or subconscious-
ly, we are constantly influ-
enced by the people around
us, be it family members or friends
or colleagues or even neighbours.
Back in the days, when the internet
was yet to be born, people had to
interact face-to-face and make con-
nections through word-of-mouth
communication which worked out
pretty well. Now it’s more of peo-
ple-to-computer, but the idea is the
same and much more convenient.
Since social influence is ingrained in
every single human, word-of-mouth mar-
keting is a highly effective tool! Majority
of us trust recommendations from friends
and family, more than any other form of
marketing.- KNOW YOUR BRAND.
You need to know your brand inside-
out. Be clear about what your brand stands
for, what are its values, what products or
services you provide and how can it help
people. This will help you present your
brand in a way that your audience can
appreciate. Trust can be easily built once
you’re sure of what you are, since people
dig confidence.- PRIORITIZEPSYCHOLOGY
BEFORE TECHNOLOGY.
A whole lot of time must be dedicated
to doing research on the minds of your
audience and what actually makes them
share. Consumer behaviour needs to be
studied on a regular basis since it changes
according to new trends. This makes it eas-
ier to hit the right spot of your target audi-
ence. Anyone can send a bunch of emails,
but going that extra mile by personally
interacting with your customers and find-
ing out what they expect from you can
come in very handy. Find out what drives
people to share content or stories and use
these elements to your advantage.- PROVIDETOP-NOTCH
PRODUCTS & SERVICES.
Give something extraordinary for peo-
ple to talk about. Customers will remember
your products and services only when you
live up to, or exceed their expectations by
delivering quality in what you sell and how
you sell it. Your product, your ads, your
sales pitch and everything else must make
them feel you’re worth their time. Word-
of-mouth marketing can be both, positive
and negative. It
can bring you
down if your cus-
tomers are
unhappy with
your brand and
end up complain-
ing publicly
about their bad
experience. You
definitely want to avoid negative publicity!- ADVERTISETHROUGH
INFLUENCERS.
Advertising your brand through influ-encer engagement is indisputably effective
in generating leads. This word-of-mouth
tactic works wonders since these influ-
encers might already have an influence on
the audiences’ purchasing decisions.
Influencers can range from famous social
media stars from YouTube or Twitter or
Facebook to even industry leads.
Interacting online with a big brand, for
example, can get you their followers and
increase your visibility drastically. Pick
relevant, popular and authentic influencers
to take your social engagement to the next
level.- CAPITALISEONLOYALTY.
Give your regular and loyal customers
special incentives,
additional offers and
exclusive content that
will make them feel
privileged and special.
They will definitely
want to share their
happy experience with
friends and family and
turn into loyal brand
advocates that you’ve always wanted.
Make your audience happy and watch
them advocate your brand on social plat-
forms! Don’t forget to thank them and
show gratitude - helps maintain a good
brand image.Discover more about Kevin Stevenson by visiting the following links:
http://emailonbusiness.com/blog/
https://www.facebook.com/emailonbusiness
https://plus.google.com/u/1/b/118134203882168297311/+Emailonbusiness
https://www.linkedin.com/company/email-on-business
https://twitter.com/EmailonBusinessTop 5 Word-Of-Mouth
Marketing Tactics
by Kevin Stevenson38 • Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au“Sincesocialinfluenceis
ingrainedineverysingle
human,word-of-mouth
marketingisahighly
effectivetool!...”The Complete
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