Business Franchise Australia & New Zealand — July-August 2017

(lily) #1

clarkrubber.com.au


BUILD YOUR FUTURE


WITH A RETAIL ICON


As one of Australia’s iconic retail brands, with
a proud history over the past 70 years, we now
have 65 stores nationally. Our award winning
franchise model commenced in 1995 and offers
a vibrant product range providing you a great
platform to start your own successful business
in the pool and spa industry.

Our business development and support
teams will assist you in building your successful
business. We have three exciting franchise
models where we are looking for new, motivated
and business orientated franchisees for:


  • Clark Rubber Retail Stores
    Starting from $420,000 plus

  • Clark Pool & Spa Shops
    Starting from $147,500 plus

  • Clark Rubber Pool Care Service Territories
    Starting from $49,500 plus


Our industry knowledge will help you
build a strong business, becoming the local
pool specialist in your territory and helping
you work in a lifestyle environment.
Our franchisees benefit from:


  • Unparalleled national and local support

  • Proven marketing and business strategies

  • Group buying power

  • No franchise renewal fees

  • Turnkey development and set up

  • Retail brand celebrating 70 years

  • Multi Award winning franchise system

  • Unsurpassed initial training and
    ongoing support


If you would like to hear more about franchise opportunities in your area, please contact Dirk Heinert for a
confidential discussion on (03) 8727 9999 office or mobile 0400 922 493 or [email protected]

Our industry knowledge will help you
build a strong business, becoming the local
pool specialist in your territory and helping
you work in a lifestyle environment.

Our franchisees benefit from:


• Unparralled national and local support


• Proven marketing and business strategies


• Group buying power


• No franchise renewal fees


• turnkey development and set up


• Retail bramd celebrating 70 years


• Multi Award winning franchise system


•    Unsurpassed    initial training    and
ongoing support

As  one of  Australia’s iconic  retail  brands, with
a proud history over the past 70 years, we now
have 64 stores nationally. Our award winning
franchise model commenced in 1995 and offers
a vibrant product range providing you a great
platform to start your own successful business
in the pool and spa industry.

Our business development and support
teams will assist you in building your successful
business. We have three exciting franchise
models where we are looking for new, motivated
and business orientated franchisees for:

•    Clark  Rubber  Retail  Stores  
Starting from $400,000 plus GST

•    Clark  Pool    &   Spa Shops
Starting from $147,500 plus GST

•    Clark  Rubber  Pool    Care    Service Territories
Starting from $49,500 plus GST

28 Business Franchise Australia and New Zealand


fRANcHISoR IN DEpTH: cremA eSpreSSo

the word ‘customer’. Our stores are communal
places where friends come together to meet.
We operate using the mantra: the coffee is the
souvenir of the experience,” said Mr Forbutt.
The popular ‘Crema Kids’ addition to
the brand was born from the communal
experience idea, small playgrounds in store
that provide parents with a small respite
whilst they enjoy the premium coffee. “We
created and installed the Crema Kids concept,
a 25sqm children’s play area installed within
the café. This allows parents time to enjoy
their coffee while their children play. This has
proven exceptionally popular and has created
opportunities that we did not expect. The
success of this concept has created a lot of
interest from major shopping centres, which
has seen the incorporation of the concept over
the past two years and the rapid expansion of
our brand.”
Crema Franchise system has benefitted from
this attention to detail and personal approach.
There is a mystery shopper program that
provides franchisees with a critical insight into
how their customers experience their store and

service. Crucial when word of mouth business
is such a high impact marketing tool. This
customer experience approach is supported
with a loyalty program that rewards return
customers and incentivises new customers into
becoming regulars. Each transaction accrues a
ten per cent value on the loyalty account that
can be redeemed at any Crema Espresso store.
Behind the scenes much of the team training
and internal communications are provided
through an online platform, ‘Bean Me Up’. It
uses the cloud-based World Manager software
suite that connects with every employee
and provides them with online training. It
allows for monitoring of employees to ensure
they have completed courses such as food
safety and quality control to the required
levels. Store managers can see all the mystery
shopper results, notices, a calendar of events,
employee performance results, messages and
links to social media. Managers can monitor
the performance of employees any time from
a phone application. The entire franchisee
training program is on the intranet and all
manuals and files can be accessed at any time.

Face to face mentoring is also provided to
franchises. Best Practice Franchise has been
engaged by Crema Espresso to coach and
review stores performance. All franchisees
meet with a business coach for two hours
every quarter to review and assess their
business performance. Each franchisee is
reviewed against a rating system and are
provided benchmarks to compare their
operations against other stores. This system
is proven to be beneficial in the improvement
and profitability of all stores.
Crema Espresso is a franchise that is changing
the face of the café experience and customers
appreciate the personal service that a friend
can offer.

joining the crema espresso
team gives you the opportunity
to own your own business, but
not just any business:

•    A  proven  business    with    a   simple  
operation;
• Flexible floor plans;
• Local support;
• Regional advertising;
• A four week training program;
• Ongoing learning for franchisees
and their staff;
• Store development assistance;
• Design support;
• Lease negotiations,
• Staff guidance; and
• Much, much more.

At Crema Espresso, extensive training is in
place to enable the success of your business.
Your initial training will have you focused
on whole store management. Then ongoing
training and support will be assessed and
delivered through your quarterly business
reviews conducted by Crema Espresso and the
consultancy firm Best Practice Franchising
Pty Ltd.
Crema Espresso are looking for hands-on
franchisees. If you possess motivation and
great communication skills, are looking for a
new challenge, not afraid of rolling up your
sleeves, and enjoy being around people in a
communal environment, then Crema Espresso
is for you.

For more details contact:
[email protected]
http://www.cremaespresso.com.au

“The people who visit our stores are our friends. We don’t like
using the word ‘customer’. Our stores are communal places
where friends come together to meet.”
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