Business Franchise Australia & New Zealand — July-August 2017

52 Business Franchise Australia and New Zealand

SHoWcASE: j i m’ S p o o l c A r e

Anyone with a pool

knows how much regular

maintenance they require.

jim’s pool care has

captured this market

segment, by building a

fleet   of  mobile  pool    shops   

around Australia.

Jim’s Pool Care is a true Mobile Pool Shop

and have Australia’s pools covered in all

major cities in all areas of pool cleaning,

maintenance, heating, inspections, lighting,

pool blankets, and robotic cleaners.

As part of the Jim’s Group, Jim’s Pool Care

began 12 years ago in Western Australia.

Owner and General Manager Brett Blair has

seen the franchise chain grow from around

30 to 92 franchisees and 13 Regionals

Franchisors over his eight years in the role.

Brett says, “The Jim’s Pool Care concept

is a true mobile pool shop that not only

provides pool maintenance but sells a full

and complete range of pool equipment and

chemicals. This means our franchisees can

charge for their time and earn great margins

on lucrative chemical and pool equipment

products.” This means you can work smarter

and not harder by building long term

relationships with customers.

A Network that works

As part of the Jim’s Group – there are

currently over 3500+ franchisees - making

it a nationally recognised brand, Jim’s Pool

Care get to leverage off the other divisions

who are also out every day in customers’

homes and backyards. While each Division

has a dedicated marketing team and website,

all Jim’s franchisees are encouraged to cross-

promote the other 40 divisions, using local

area marketing, which is extremely useful to

a newly launched franchise.

Brett told us, “Jim’s Pool Care has worked

hard to develop a strong and supportive

culture. The great thing about the Jim’s

system is if new franchisees ever need any

help, the support team is only a phone call

away as we have an amazing network of

friendly and helpful franchisees, franchisors

and suppliers”.

This strong support network is reinforced

with an annual franchise convention, where

franchisees fly in from all around Australia.

The conventions are usually 3 - 4 days where

they get to hear from other franchisees,

industry experts and sales and motivation

coaches, which provides a great opportunity

to learn and network with other franchisees.

JUMp oNBoArD

fEATURE:

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AND JoIN THE FLEET