Forbes India – August 4, 2017

64 | forbes india august 4, 2017

35. Adam Sandler
    Actor US $50.5 Mln


36. Andrew Luck
    Athlete US $50 Mln


37. Rory McIlroy
    Athlete UK $50 Mln


38. Jackie Chan
    Actor China $49 Mln
    Known as “Big Brother” in China,
    Chan—who has a government perch in
    the world’s hottest film market—makes
    most of his money on mainland movies
    you’ve probably never heard of, recently
    Railroad Tigers and Kung Fu Yoga.


39. Calvin Harris
    MusiciAn UK $48.5 Mln


40. Robert Downey Jr.
    Actor US $48 Mln


41. Steph Curry
    Athlete US $47.3 Mln


42. Dave Chappelle
    coMediAn US $47 Mln


43. Judy Sheindlin
    PersonAlity US $47 Mln


44. James Harden
    Athlete US $46.6 Mln


45. Lewis Hamilton
    Athlete UK $46 Mln


46. Kim Kardashian West
    PersonAlity US $45.5 Mln


47. Drew Brees
    Athlete US $45.3 Mln


48. Taylor Swift
    MusiciAn US $44 Mln
    After pulling in $170 million in 2016,
    mostly from her record-breaking 1989
    World Tour, Swift mints millions even in
    a quiet year on the strength of music
    sales and deals with Keds, Apple and
    AT&T.

Netflix Zombies

Once a career kiss of death, the direct-to-video model has been

revived by Adam Sandler and other actors and comedians

marketing directly to their hard-core fans through streaming

By Natalie RoBehmed

in a scene from 2006’s click,

Adam Sandler finds a magical remote

control that gives him the ability to control

time. More than 10 years later, it’s remote

controls that give him a shockingly good

income for someone whose best professional

years are way, way behind him.

Over the past 12 months, Sandler has

made about $50.5 million (No 35 on the

Celebrity 100), thanks mostly to a Netflix

deal that understands his core audience is
more couch potato than art-house moviegoer
and keen to stream dopey Sandler flicks at
home, whenever they want. It’s an updated
version of the old straight-to-video model,
except it’s geared toward entertainers with
deeply loyal audiences versus those whose
appeal is broader and thinner. Howard
Stern’s $500 million Sirius XM radio deal
Top: Eric Gaillard / rEuTErs; l presaged this era a decade ago. But now the

ucas Jackson / rEuTErs; adam s

andlEr: FrazEr Harrison / GETTy ima

GEs

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