Non-Sport Update — August-September 2017

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August-September 2017 15


T


here’s no doubt that the


cult-favorite Mystery Science


Theater 3000 is in a class by


itself, but after so much time


on the air it’s amazing the appeal


remains so strong. Senior Manager,


Publicity, at Shout! Factory, Sarah J.


De Bruin, expressed her thoughts on


this unique comedy phenomenon:


Mystery Science Theater 3000’s


unique format and sensibility has


infl uenced a generation, including


new season cast members like Patton


Oswalt, Jonah Ray, Hampton Yount,


and Baron Vaughn. MST3K was a


groundbreaking comedic concept


when the show premiered in 1988.


The show didn’t fi t into established


comedic molds — it wasn’t a sketch


show, a stand-up special or a sitcom.


Over the past nearly thirty years,


MST3K has spawned an entire genre


of movie-mocking media, from MST3K


cast member projects like Rifftrax to


podcasts like Doug Benson’s Doug


Loves Movies.


Riffi ng on a cheesy movie a la


MST3K is now part of the public


consciousness, with projects like the


Sharknado series being created for


the sole purpose of being riffed on.


MST3K is in the same vein as Doctor


Who or James Bond — the concept


remains the same, but new talent


keep the show fresh and let it evolve,


while maintaining the core ideals that


appeal to fans across generations.


Fans of the show, known as


MSTies, were one of the earliest


fandoms to take advantage of the


Internet. Transitioning from a post-


al-based fan club, MSTies connected


with other fans online and it allowed


them to keep circulating the tapes.


The community has been continuously


active since the original run ended in


1999, and has helped to keep MST3K


one of the most popular cult TV shows


of all time.


SHOUT! IT OUT


featured on MST3K are not in the public


domain, he may include subsets providing


ri s of some of the movies that are.  e bulk


of the base & insert series, however, will


concentrate on the original host segments


and actors.


SCIENTIFIC CHASE CARDS


As planning on this  rst-of-three series


continues, Parks is growing ever more


excited about the chase cards he is hoping to


unleash on an unsuspecting public. “At this


stage, because the cards are in the design


and licensing approval process, speci cs


aren’t yet decided,” Parks remarked. I’ve also


discussed with [licensor] Shout! Factory that


keeping the MST3K trading cards  exible to


incorporate fan input will make for a more


dynamic, fan-friendly card series.”


Even though a big portion of the show’s


cast are robots, Parks is looking to offer

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