—*
AbbrevrationsAAHCI’ AustralianAssociation
nfBuddhistCounsellorsandPsychotherapists
ABC AustralianBroadcastingCorporation
ABS AustralianBureauof
StatisticsCPI-l clinicalpastoral
educationF
PMT Foundationforthe
Preservationof
theMahayana
TraditionFWBO FriendsoftheWesternBuddhistOrderITCAinsightTeachers”Circleof/tustialiaLGA
localgovernmentarea[.PP
LiberationPrisonProject
NSW New
SouthWales5135Special
BroadcastingService561 SokaGakkai
lntemationalTBRL team-basedrightlivelihoodWBD WatBuddhaDhammaWBO WesternBuddhistOrder(now
knownas
TriratnaBuddhist
Order)IntroductionMichelleBarkerandCristinaRochaInlate 2009peopledriving
downoneofSydney’s
busiest
roads.
stoppingwhenthelights
turnedred.couldlookupinthesky
toseetheDalaiLamalookingdownatthemfromanoversizedbillboardontopofabuilding.Nexttohimstoodthequestion:
‘OurFuture:WhoisResponsible?‘
Thiswasanadvertising
campaign
carriedby
theDalaiLamainAustraliaorganization
thatwasmanaging
histeaching
eventsandhisparticipation
intheannual “Mindand ItsPotential‘conferenceinAustralia.Thecampaign
erectedninelarge
billboardsinkeycity
sitesforfiveweeksthatstayed
litupallnight.Thesameimage
alsocirculatedonabout 30 busesforthesameperiod;
smallerposters
wereput upinmanycafesandonlightpoles
andbusstops.
ThiswastheDalaiLama'sseventhvisittoAustralia;thefirstonehadbeenin1982.InaninterviewwiththeSydneyMorning
Herald,
LynnBain(generalmanager
oftheDalaiLamainAustraliaorganization)
observed:“Youdon'thavetobeBuddhisttoconnecttoHisHolinessiswhatwe'retryingtosay'(Harvey
2009).SincewinningtheNobelPeacePrizein
1989.theDalaiLama‘spopularityhasenabledTibetanBuddhismtoreachamuchlarger
audienceintheWesternw.
Thisisparticularly
sobecauseoftheDalaiLama’semphasis
ongeneral.positive
valuessuchashappiness.
harmony
withthe
environment.andcompassion.
Thisis enhancedby
thefact thattheinternationalmediahavebeenenthusiasticinembracing
Buddhismgenerally
astrendy
andexotic(Baumann1995:BaumannandPrebish2002: ]:Rocha2006:
130—4).Thisisequally
thecaseinAustralia.WhentheDalaiLamaarrivedin
Australiahegained
muchmediacoverage.Asforprevious
visits.
largeaudiencesflockedtohistalks.TheDalaiLama’svisitsillustrateoneaspectoftheAustralianencounterwithBuddhism.BuddhisminAustraliaisbestdescribedaspluralistic.
asasubstantialnumberofBuddhisttraditions.schoolsandlineages
havetakenroot. In 2006Buddhistsaccountedfor2.]percentot'Australia‘spopulation.
almostdoublingthe 1996figures,
andmaking
itthefastestgrowingreligion
inAustralia ThenumberofBuddhistadherentsinAustraliahasgrowndueboth tolarge.aleAsianimmigration
andtheinterestofAnglo-Australians,
However,Australia‘sclosegeographical
proximity
toAsiahasmeantthatthedevelopment
ofBuddhisminAustraliaissomewhatdin‘erenttothegrowthofBuddhisminotherWesterncountries.Thisvolumeseekstoexplore
theBuddhistexperience
inAustraliawith