168 GQ.COM.AU SEPTEMBER/OCTOBER 2017WATCH
WORDS: TIMOTHY ANSCOMBE-BELL.F
or many a mechanical watch
buff, the name Heuer conjures
up a bygone era rich in
adventure. The brand’s iconic
racing watches were designed
with the fastest, smartest and
bravest racing drivers in mind, and were
duly worn by many of the great grand prix
champions of the ’60s and ’70s.
Over the years, the watchmaker has
undergone a series of transformations;
bringing on the TAG name in 1985, and
moving under the LVMH umbrella in- But the motor-racing spirit has
remained at the throbbing heart of the
company throughout.
Today, with Jean-Claude Biver in the
driving seat, TAG is at the forefront
of horological innovation, producing
compelling sports watches with modular
case constructions, connected functionalities
and enough vintage panache and slick good
looks to satisfy traditionalists, while capturing
the attention of a new generation of fans.Get connected
We all get the wanderlust from time to
time, and whether you’re feeding the itch
with a trip to some exotic corner of the globe,
or paddling out to a newly discovered point
break, the ‘Connected Modular 45’ may
quickly become your best friend.
Developed in collaboration with Intel,
the watch is water resistant to 50m, has
a functioning GPS, an NFC payment sensor
and is built to take a beating. It’s the brand’s
first ‘Swiss-made’ smartwatch – elegant
and connected at the same time. TAG uses
a modular concept to eliminate the issue of
obsolescence that plagues connected watches
(this means it’s also fully customisable).On the charm offensive
It’s fair to say we’re a nation with sport onthe brain. This may be why the traditional
racing chrono has always found a captive
audience among Aussies. And as far as iconic
chronographs go, the ‘Autavia’ is in a league
of its own.
Made famous by the potently charming,
impeccably stylish jet-set-era gents of motor
racing, the ‘Autavia Ref. 2446 Mark 3’
captures the style of the ’60s. Chosen for
revival following an online poll (dubbed the
Autavia Cup), where members of the public
voted for their favorite of 16 historic options,
TAG’s 2017 launch with its ‘Mark 3’ dial and
42mm case is set to become the star of the
show once again.Maketh a man
Sometimes subtlety is overrated. Sometimes
big and brash wins. Packing a punch like Tom
Brady’s right arm – and coincidentally being
the star quarterback’s favourite timepiece- the ‘Carrera Heuer-01’ oozes testosterone-
‘AUTAVIA REF.
2446 MARK 3’FAMOUS FOR ITS VARIOUS ASSOCIATIONS WITH RACING CARS,
TAG HEUER IS HELPING DRIVE THE WATCH INDUSTRY INTO THE FUTURE.FROM THE OLD
TO THE NEW