Whether it’s crafting
raw vegan breakfast balls
or Instagramming life-
affirming mantras, they
have built a small empire
in the time it takes most
people to format their CV.
Recognisable by their
immaculate athleisurewear and the healthy glow of one
who never has to work in a windowless office.Most likely to say: ‘The world is my office! This beach is
my office! That shoe shop is my office!’Want to join them? You can’t throw a slogan canvas tote
bag nowadays without hitting a wellness warrior in the
making, but Amy Hopkinson, digital editor of UK Wom e n’s
Health and inf luencer (@wellness_ed), says to start by
choosing your health manifesto (hers is strong training,
strong mindset) and let that inform everything you do.
‘Wellness inf luencers create stylised content, so choose
a colour scheme and a unique filter (app A Colour Story
lets you layer filters to create a custom one). Sites like
Healthbloggerscommunity.com will allow you to make
contacts and create mutually beneficial relationships,’
she advises. Alternatively, ask someone who is starting
out like you and agree on cross-posts – a kind of joint
venture project where you both help one another.Slogan tee? Check.
Kooky shoes? Check.
Vitamin-D deficiency
(sunshine = screen glare),
and a group of older
colleagues gathered
around them, kissing
their shoes like a deity?
Check and check.
Sure, it might look as
though this crew aredicking around on their
phones all day instead of
getting anything done,
but that is their LITERAL
JOB, OK, and they’re
weirdly proud of being
the first person in the
room to know when a
celebrity has died. The
social media guru (or
‘wizard’ or ‘ninja’) lives
with some terrible
housemates in a terrible
share house, purely for
the anecdotal #content,
and only eats hand-held
street food from a truck.Most likely to say: ‘I mean,
“make it viral” isn’t a real
K PI, Bria n...’Identifiable by their
hands-free headset
and their ability to
look like a LinkedIn
profile photo at all
times, the internal
comms strategist is
always busybusybusy- despite their whole
job seemingly being
about organising
people’s birthday
cakes.
Most likely to say:
‘Just wanted to reach
out about dinner on
Saturday! Shall we
check in with the key
stakeholders and
circle back by EOP?’Want to join them?
Nobody trusts a
comms person who
doesn’t know how to
protect their own
brand, so be sure
your online image is
carefully curated.
And internal comms
strategists should
know everything
about their company.
Google-search the
places you’d like to
work, so you’re aware
of everything about
them. Finally, get
ahead with Google
Hire (touted as the
new LinkedIn) and
read VOICE, the online
magazine from the
Institute of Internal
Communication. It’s
UK-based but full of
relevant material.Want to join them?
The world is awash with
likeminded engagement
experts who dish out free
advice. Some of it is good,
some of it... not so good.
Start by looking up Guy
Kawasaki, former chief
evangelist at Apple, Kim
Garst, self-proclaimed
‘First Lady of Periscope’,
and Lilach Bullock, a
Forbes top 20 female
power inf luencer. Rule
one: don’t even think about
sending a paper CV. Create
a whizzy digital one with
Visualcv.com or Canva.com.T
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