theceomagazine.com | 101THE
MINDFUL
BILLIONAIRE
Emma Wheaton takes a closer look at how the
world’s wealthiest are using their funds to be
better – personally, physically and mentally.
A
s the rich get richer, there has been a growing trend towards indulging in experiential holidays,
giving back/voluntourism, self-improvement, mindfulness and wellness retreats. After all, there
are only so many properties, fast cars, racehorses and yachts one can invest in.
When Aaron Simpson co-founded members-only lifestyle concierge company Quintessentially in
2000, the intent was to offer a premium management service to the world’s “time poor and cash rich”.
Specialising in making the seemingly impossible possible, the company’s lifestyle managers would
organise everything from seats at exclusive new restaurants to extravagant marriage proposals beside
one of the Wonders of the World.
With almost 17 years of looking after the every whim of celebrities, millionaires and more than
5,000 ultra-high-net-worth individuals, the company has an extensive bank of data about their
lifestyles. Aside from its personal customers, the company counts the likes of Chanel, Aston Martin,
Jaguar, Samsung and Hermès among its clients, and a recent look into the data reveals an interesting
trend: the rise of the mindful billionaire and status through self-realisation. The captured data shows
a very strong shift towards more self-aware and socially conscious pursuits as the popularity and
awareness of mindfulness continues to spread. »theceomagazine.com | 101Self-improvement | INVEST