result of extensive discussions, individually
and in groups. Last month in this Journal, I
summarised the Board’s initial concepts, now
distilled to three key areas of focus:- Building a great Member experience and an
inclusive sense of community. - Providing value for all types of Members, new
and long-standing. - Advocating for photographers, constantly
aspiring to the best standards in every field of
image making.
The AIPP of today acknowledges things
could have been done differently over the years.
There are some no longer with us who are every
bit as valid as working photographers as most
of our members. We want them to feel included
and we want to welcome them back to
membership because they have been missed.
By being more inclusive, we can deliver for
our sponsors and partners, too. Think of all the
people who purchase online courses and book
seminars or seek advice from AIPP members.
Think of the many skilled photographers,
who are never going to work in the profession,
yet would value the opportunity to be judged
by some of the world’s best judges, just for
personal growth and satisfaction.
Think of an association that is the genuine
benchmark of excellence, an association to
which we all want to belong whatever form of
image maker, vlogger or teacher we are.
Think how much we can all grow from
broader exchanges with each other.
But first! Please take one of those important
steps in maintaining your edge. Enter your
Epson State Print Awards, starting in South
Australia this month, concluding in NSW in
June. No matter how long you’ve been a
professional image maker, testing yourself
through the process is a vital part of continued
progress.
All success to you in your business and the
refreshment (and usual panic!) that you’ll find in
the Epson State Print Awards.
With apologies and in reverence to possibly
the greatest beer ad of all time, for Dutch brand
Heineken.* It’s from 1973, created by Tony
Lovelock of London agency, Collett Dickenson
Pearce:“ENTERING THE EPSON STATE
PRINT AWARDS REFRESHES THE
PARTS OTHER AWARDS CANNOT
REACH.”Go well!
John Swainston Hon. FAIPP
National President
[email protected]
*The immortal original: “Heineken refreshes the
parts other beers cannot reach.” The voice-over
was read by Danish entertainer Victor Borge.
Check them out on YouTube. They are pure
creative genius.NEWS