Venezuelan native, photographer Cristóbal Valecillos,
has two decades of artistic experience in directing
television commercials and music videos, creating
works for some of the greatest talent in the world. He
began his advertising career collaborating with
companies such as Coca-Cola,
McDonald's,andMicrosoft. Based in Miami, Valecillos
has worked for a decade with Veneno, Inc. producing
the visuals for world tour concerts of top artists, like
Justin Bieber, Madonna, Britney Spears, Celine Dion,
Christina Aguilera, Rihanna, and Jennifer Lopez. He has
also done the production design for music videos for
many recording artists, including Ludacris' “My Chick
Bad,” “I'm On A Boat” by The Lonely Island featuring T-
Pain, “Bedtime Stories” by Madonna, “Million Dollar
Girl” by Trina featuring Diddy, as well as Ricky Martin's
Musica Aime World Tour. Valecillos is the production
designer for ads such as HTC's Here's To Change,
Microsoft's Surface Pro, and Finlandia Financial Group's
Pedro.On his photography series, “A Cardboard Life”,
Cristobal Valecillos' images are mesmerizing, providing
an environmental narrative. His art goes beyond the
lens, as ordinary items are transformed into things that
are glamorous and appealing, and recycled materials
become the subject of his shots. Models dressed in
newspaper garments and full- scale interior designs
are recreated entirely from paper and objects that
otherwise would have been disposed of. With the
exception of the models, everything you see in these
photos has been made out of paper or cardboard. The
end result offers viewers a glimpse into an imaginative
and surreal world, a reflection of an eco-improved
reality.“My art form involves an innovative concept of using raw cardboard and paper, born out of a
desire to create art without generating waste,” says Venezuelan-born artist Cristobal Valecillos,
whose photograph “Tea Time” was the arresting image on our January 2014 cover. A glamorous
woman wrapped in ruffles (or is it armor?) made from Starbucks cup sleeves gazes alluringly from
the page. How can you resist wanting to know more?Cristobal Valecillos
A Cardboard Life
“Olga” Fine Art Photography by Cristobal Valecillos. Copyright © 2013 All Rights Reserved.Cont. Next Page