Boat International - June 2018

PHOTOGRAPHY: ADOBE STOCK

F

romthechemicalsfoundindyes

to the fertilisers employed to grow

raw materials that contribute

totherun-ofthatdamagesmarine

ecosystemstothewideuseofplastics,

fashioncanbeadirtybusiness.Butit

is beginning to clean up its act, with a

growing number of brands adopting

ocean-friendly measures: upcycling

garments,optingforfabricsmadefrom

recycled waste and dramatically cutting

down their environmental impact at

the production stage (from monitoring

water usage to reducing transport to

minimise carbon footprints). All without

compromising on style, of course.

CHECKLIST

CEAN

SUPPORT

SUSTAINABLE STYLE

Fashion brands with an eco conscience are embracing

a waste not, want not philosophy, saysRobert Johnston

G-STAR

A pioneer in the field,

G-Star’s denim strives to be

as sustainable as possible. The

jeans are 98 per cent recyclable

and made with pure organic

cotton using 70 per cent fewer

chemicals with no salts – even

the buttons have been produced

without toxic chemicals. Denim

jacket, £160, g-star.com

VILEBREQUIN

Since 1971, swimwear

brand Vilebrequin

has helped make the

oceans more stylish and

now it is doing its bit to

protect them. For every

pair of limited edition

swim shorts that are

sold, it will make a

donation to sea turtle

protection charity

Te Mana O Te Moana.

£175, vilebrequin.com

VEJA

Environmentalist David de Rothschild

sailed across the Pacific in a boat made

from plastic bottles to publicise the extent

of the Pacific Garbage Patch. Now shoe

brand Veja is making trainers from recycled

plastic bottles – as cool as they are clever.

Canvas trainers, €80, veja-store.com

MAFIA

Brother and

sister team

Marcos and

Paz Mafia were

passionate about

nautical sports

in their native

Buenos Aires and

got the idea of

recycling old sails

into bags. The

duo are about to

open their first

shop in London.

Sandbag

tote, $98,

mafiabags.com

OUTERKNOWN

Sustainability was at the

heart of Outerknown

from the beginning – as

well as a commitment

to fair trade and

supporting ocean

conservation charities.

This terry towelling top

is destined to be your

favourite sweatshirt for

alltherightreasons.

£84, outerknown.com

STELLA MCCARTNEY

Stella McCartney has long been

committed to avoiding using animal

products. She has also vowed

to use recycled ocean waste

wherever possible. Print shirt,

£310, stellamccartney.com

HOWIES

This no-nonsense brand only uses organic materials

and has cut out what it describes as “the silly stuff”

such as water-polluting

dyes. These drawstring

cotton track shorts are

perfect for slouching

around in with a

clear conscience.

£39, howies.co.uk

EXCLUSIVELY

ONLINE

HOW TO GET

INVOLVED

IN WORLD

OCEANS DAY

Held annually

on 8 June,

World Oceans

Day is an

international

initiative that

aims to raise

awareness of

the plight of

the seas and

provide funds

for marine

projects around

the globe.

To mark

the occasion,

societies and

environmental

groups across

the map will

host beach

clean-ups,

festivals, film

screenings,

art exhibitions

and much

more. Find out

how you can

get involved

wherever

you are with

our round-

up of events

in yachting

hotspots from

the US to Asia.

boatint.com/

world-oceans-

day

FINISTERRE

Outdoor specialist

Finisterre is passionate

about sustainability – and

eliminating fluorocarbons

from its range. The

insulation in this jacket

is 100 per cent recycled.

Coriolis waterproof jacket,

£195, finisterre.com

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