Comic Artist - Volume 3 2016

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PLANNING A


SUPERHERO COVER


Julian Totino Tedesco walks us through the process of creating an


image that’s both appealing as an illustration and functional as a cover.


C


reating a cover, whether it’s
for a book, a magazine or a
comic book, involves much
more than just picking a
nice image. A cover serves
a purpose, and therefore there’s a lot of
things you need to have in mind before
starting to draw. In this case, I’ll show
you how I design and create an effective
comic-book cover – a superhero comic-
book cover, to be more specific.
There are a few things you have to keep
in mind when it comes to superheroes,

and the first is that they’re usually all
about dynamism and power. You’ll find
a few exceptions out there, of course, but
most times, that’s what an editor seeks on
covers of this genre (and I assume that’s
what the audience wants, as well).
Another thing you should have in mind
is that there are hundreds of issues being
released every week, and they’re all
displayed next to each other, whether
on the shelves or in a catalogue, so your
image should have a clear and readable
composition. It must be eye-catching,

Julian Totino
Tedesco
LOCATION: Argentina

Julian is
a freelance
illustrator
working
mainly doing
comic book covers for
clients such as Marvel,
Dark Horse and DC.
http://ifxm.ag/j-tedesco

even from a distance or in a small
thumbnail, so it can stand out and
grab the potential buyers’ interest.
All of these things can be achieved
through thoughtful use of composition,
tone and colour. I’ll show you how I use
these elements in my work.
I’m not saying this is the only way to
do a superhero cover – and I encourage
you to play and experiment with other
ways – but this is a formula that has
proven to be successful for years, and
that we’ll explore in this workshop.

1
Searching for references
The first thing I do when I get my assignment – in
this case, a powerful image of a female Thor – is to search
for references of the subject. Google is the obvious tool
for this. These images help me understand what she looks
like, what’s her attitude, her weapons, her powers, etc.
This way I can do an accurate portrait of her that can
reflect her world and personality.

2
Doodling ideas
Once I’m familiarised with the subject I begin
noting ideas in my sketchbook. Every cover I’ve ever done
has started here. I draw everything I think could work. This
is the time to let the ideas flow, the more the better. This
way I can see which would work better – or won’t work at
all. Doodling has this retroactive effect, in which the more
I draw, the more ideas and concepts come to my mind.

All images © Marvel


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