Underground infrastructure: The
poster was designed to recruit commercial managers for Transport
for London, so it needed to reflect the stations and construction
projects that they’d be running
Key landmarks: The brief originally
called for a wider panorama of London with more of the city on
show, but time and compositional constraints made Radoxist Studio
rethink this and concentrate on Big Ben as an immediate icon of London
Classic typography :visuals were completed, the Once the
message of the advert was added in TfL’s iconic Johnston font
London streets: It was important to
reflect the busy atmosphere of central London and some of its iconic features
- red buses, telephone boxes and a Union Jack Mini all make an appearance
alongside pedestrians and traffic
Peeling back the surface:element of the brief was that the The key
surface of London was being peeled away to show that the
city’s infrastructure is just as big and important underneath
Designing for adverts
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