HTML emails also have just about as many disadvantages:
− You must create or customize HTML. This takes longer
than doing plain text.
− Some email providers block the HTML formatting and
images, leaving you with just text anyway.Text emails also have advantages, including:
− Less likely to get filtered or blocked.
− Looks the same no matter what email program it's viewed
in.
− Quick and easy to create and send.
− Have a much more personal feel than HTML emails.Text emails also have disadvantages, including:
− No formatting, images, or branding.
− Can't use hyperlinks for affili ate links or other long, ugly links.
Something worth noting here is that if you do choose to use
HTML then you'll also need to use text.There are a couple of reasons for this:- Some email programs will not display HTML. If you provide a
text version, you can get your messages through to the people
using these settings. - Spammers use HTML messages. If you don't add a text
version of your HTML page you increase your risk of getting
blocked by the spam filters on a regular email account.
Ultimately what you choose is going to depend on your business
needs. There is no right or wrong answer.