that the very, very early cars were done by body engineers
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to those very early cars. This was when the DNA was cre-
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look back to see where we came from,” Heiler says. “I like
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the moment you start styling something too much – that’s
when you become fashionable and lose the timelessness.
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was working in the car business but also what we do now:
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said it better ourselves.
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quello si chiama stile ed è tutt’altra cosa». Ecco dunque che
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ne. Oltre al costante dialogo tra forma e funzione, il design
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carattere ingegneristico, scevro da ogni considerazione lega-
ta a questioni estetiche. E ancora oggi nonostante il contesto
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centellinare il design altrimenti si rischia di trasformare un
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to, un orologio o uno yacht», conclude Heiler.