42
B+WADVERTORIAL
THE ULTIMATE DIGITAL SLRThe Canon EOS 5D series has been at the forefront of digital SLR
technology for a decade. Leading pro photographer Lee Frost
has owned and used every model in the 5D range and rates
the EOS 5D MkIII as the most versatile DSLR in the world.
W
hen Canon
launched
the EOS
5D back in
September
2005, it
changed the face of creative
photography forever. Not only
was it the first digital SLR to
offer a full-frame CMOS sensor
and at an affordable price, but
the giant leap in image quality
also made it the first digital
camera capable of producing
images that picture libraries
would accept. This marked a
true turning point in the shiftfrom film to digital and one
that I, along with many other
enthusiast and professional
photographers, embraced. The
digital revolution had already
begun, but the Canon EOS 5D
made sure it was unstoppable.
Over the last 10 years, the
EOS 5D range has gone from
strength to strength and each
new model sets a standard
that other manufacturers
can only hope to match. The
EOS 5D MkII, launched in
September 2008, not only
gave us image resolution
topping 20Mp and an ISOrange expandable all the way
to 25600 (at a time when IS0
3200 was the limit for many
DSLRs), but it was also the
first full-frame DSLR to offer
broadcast quality 1080P HD
video capability. This feature
revolutionised video and movie
making and the 5D MkII has
been used extensively for
film and TV work due to its
compact size and low weight.
Ever eager to innovate, in
March 2012, Canon launched
the EOS 5D MkIII in time to
celebrate the 25th anniversary
of the very first EOS camera(the 650) and Canon’s 75th
anniversary. In the EOS
5D MkIII, Canon created
a completely new camera
compared to the 5D MkII and
upgraded every major system
from the focusing to the
metering. They also listened
to feedback from consumers
and introduced many
improvements, from dual CF
and SD card slots to a locking
exposure mode dial, a large
depth-of-field preview button
moved to the right side of the
body and 100% viewfinder
coverage.42-43_CANON_ADVERTORIAL_185 ER/MB.indd 4242-43_CANON_ADVERTORIAL_185 ER/MB.indd 42 26/11/2015 11:4526/11/2015 11:45