A (98)

LEARN HOW TO MERGE URBANISM AND TYPOGRAPHY TO CAPTURE THE

EUPHORIA OF BEING IN A CITY

CONSTRUCT 3D TYPE

I

f it looks like a duck, walks like a duck and quacks like a duck – the chances

are it’s probably a duck. But one of the many things you learn in architecture is

to avoid designing duck buildings, or buildings that look like the object they

relate to. For example, if your client were a drinks manufacturer, a giant

bottle-shaped building would be pretty lame. My research explores the synergy

between architecture and graphic design and the points where they blur, for

example in electrographic architecture where built surfaces become subservient

to the advertising billboards they display. If buildings can become billboards for

words, couldn’t words become pieces of architecture? And an even more

interesting path of enquiry would be to consider whether these building blocks of

graphic design could be manipulated again to form electrographic architecture.

With cyberspace fast becoming the new reality and e-commerce the new

architecture, could we reach a point where marketing is so critical that even the

words themselves are used for advertising space? This is the inspiration for my

image and the context for its abstract motifs. Using photo textures, I aimed to

dynamically illustrate how such a future cityscape might look.

CONSTRUCT 3D TYPE