Saturation and that is about it. My composite work is
truly about matching density, contrast and colour of
all the parts involved and these are the tools I use to
do so.
WHEN YOU PHOTOGRAPH AN IMAGE THAT
YOU INTEND ON MANIPULATING IN A
PROGRAM SUCH AS PHOTOSHOP, WHAT DO
YOU KEEP IN MIND?
It all depends on the photograph. If it’s something
[as] simple as a landscape it’s only about light and
having a solid exposure.
If it is a composite piece involving several parts,
the light direction, camera height, perspective and
lens are all things I keep very close track of before
sitting down at the computer.
WHAT STEPS DID YOU TAKE TO CREATE THE
IMAGE FOR 24? HOW LONG DID THE IMAGE
TAKE TO COMPLETE?
I spent two days on Westminster Bridge to capture
the full 24-hour range. We had two cameras
completely locked down during this time so when
doing the composite every sliver fell into registration.
We then had a few minutes on location with Kiefer
Sutherland where we set up a studio. In finishing this
image I had great help from Chris Roome at Happy
Finish. He spent weeks fine-tuning the image and
the level of energy and mismatch of the 24 slices.
HOW DID YOU CREATE YOUR BRAND AND
WHAT STEPS DID YOU TAKE?
Having been at photography now for 20 years, how I
built my brand is not all that relevant any more. I did
the classic brand building through design,
presentation and lots of marketing through print
media and entering competitions.
With social media and especially Instagram a
photographer’s style has become way more
apparent and everyone is now more conscious of
how they portray and present themselves. This part
of us we choose to present is creating and now
becoming our brand!
We don’t just want to see what’s on the surface
anymore, as in a nice logo, but we want to know
what inspires and fuels the person behind the
camera as well. The brand is more and more about
who you are and sharing that with the world and less
and less about what you build.
YOU HAVE WON SEVERAL AWARDS OVER THE
YEARS. HOW CAN A PHOTOGRAPHER GET
THEIR WORK NOTICED?
The obvious way to get noticed beyond having your
work published as ads or editorials is to enter
competitions. However there are so many of them out
there now and lots of them designed to just charge
photographers a fee to enter. Enter competitions, but
be critical of both the audience of the competitions and
how they use the images you enter...
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The right insurance
for YOU?
Imaging Insurance is a trading name licensed to Vantage Insurance Services Limited (VISL) by Niche Insurance Services Limited.
VISL is authorised and regulated by the Financial Services Authority. VISL is registered in England, No 3441136.
VISL’s registered address is: 5th Floor, 41 Eastcheap, London, EC3M 1DT
Imaging Insurance can be contracted at: 2nd Floor, Juniper House, Warley Hill Business Park, Brentwood, CM13 3BE
Tel: 01277 243016, Fax: 0207 6558060, Email: [email protected]With a full range of specialist policies
for Photographers, Video-makers, Film
Processing Labs and everyone involved in
Image-making, Imaging makes insurance
simple, effective and hassle free.Imaging strives to give you excellent cover,
service, security and value for money.For a quote or more information,
01277 243016
Or visit our website...
http://www.imaginginsurance.co.uk
call Imaging Insurance now on...