Advanced_Photoshop_141_-_2015_UK_

EYE ON DESIGN PROJECT FOCUS

S

hauna Lynn Panczyszyn regularly sets

herself personal projects that will train her

lettering and illustration skills and allow her

to show her work to the world. The idea for

The Clickbait Project came when she was browsing

Facebook one day. She realised her feed “was littered

with all these clickbait articles and I kept reading

them and being disappointed when they were nothing

like the title. I then thought that I could take these

titles and make them really fun pieces with

inspiration taken from the stories to embellish on the

absurdity of some of the titles. I started them in

August 2014, and launched around October 2014. My

one rule for the project was that the article titles had

to be actual titles, and not end in ‘you won’t believe

what happened next!’. If they [did], I moved on.”

A PROJECT LIKE THIS REQUIRES A REGULAR

COMMITMENT, SO HOW DO YOU KEEP

YOURSELF GOING?

Every morning I do a lettering warm-up and I was

getting tired of hunting down quotes to draw, so

this project was a good alternative to just using

quotes to warm up. The bonus was I got to play

with some conceptual illustration and push my

skills without client limitations.

HOW LONG ARE YOU GOING TO KEEP

WORKING ON IT?

I don’t know how long I’m going to keep it going. It’s been

running for about a year at this point, and I plan on just

adding to it as I see new headlines. Originally I had hoped

to add to it weekly, but some of the clickbait headlines

were all too similar, so I have been very picky about what

I choose to letter and illustrate for the project over the

past year. As long as there are good clickbait headlines, I

will keep making pieces for the blog.

DO YOU WORK IN BOTH ILLUSTRATOR AND

PHOTOSHOP? WHAT HARDWARE DO YOU USE?

Actually, I very rarely touch Illustrator. The majority of

my illustration work is Photoshop! Unless I’m using

an ink style, it’s very hard to replicate my work in

Illustrator, so I avoid it for the time being.

For tools, my main tool that I rely on is my

Wacom 13” HD Cintiq. It completely changed my

process and made working so much easier. There is

no longer a disconnect between my hand and the

work. I also rely a lot on my sketchbook, coloured

pencils, mechanical pencils, and pens. I do a

warm-up every morning to get my hands and brain

ready to work and I have to start in analogue before

I move to working digitally in my [working] day.

ABOUT THE ARTIST

Shauna Lynn Panczyszyn is a hand

lettering artist and illustrator located

in Orlando, Florida. After graduating

from the University of North Florida,

she worked an internship at

Brunet-García Advertising where

she created a poster called The

World of Foote, which was featured

in the Communication Arts

Typography Annual. In 2014 she went

freelance and has worked for brands

including International Delight,

Scholastic and Fortune magazine.

SHAUNA LYNN PANCZYSZYN

http://www.clickbaitproject.com

http://www.shaunaparmesan.com

@shaunaparmesan

THE CLICKBAIT PROJECT

NAME OF PROJECT

TURNING HER LETTERING SKILLS TO THE LUDICROUS CLICKBAIT ARTICLES

THE INTERNET IS PEPPERED WITH, SHAUNA LYNN PANCZYSZYN HAS

CREATED A BODY OF WORK THAT IS BOTH ARRESTING AND ENTERTAINING

THE CLICKBAIT PROJECT

All images© S

ha

una Lynn Panczyszyn

The first piece

A pencil sketch