ADOBE AND MARVEL JOIN FORCES
GET BESPOKE PORTRAITS BY RENOWNED ARTISTS
THIS YEAR DURING COMIC CON ADOBE AND MARVEL TEAMED UP AS
PART OF THE #MAKETHIS CAMPAIGN TO LAUNCH A NEW CONTESTPIERREANDRÉ BEN LASSIN FOUNDED FABULOUS NOBLE WITH TWO INTENTS: FIRST TO ALLOW THE PUBLIC TO COMMISSION
THEIR OWN PORTRAITS AND SECOND, TO CREATE A NEW MARKET FOR TALENTED COMMERCIAL ILLUSTRATORSCharacter design and storytelling have always been a
key part of comic book culture. Two leaders in the
world of creativity joined up for a brilliant contest to find
the next generation of comic book legends.
Students from over 47 countries submitted their
portfolios through Behance. Adobe and Marvel
announced the winning four talented young artists
during the San Diego Comic Con. They include: Emil
Friis Ernst from Nemark’s Animation Workshop,
Alexandria Huntington from the Academy of Art,
Hayden Sherm from RISD and Chad Lewis of Kent
State University.
“Behance is an amazing showcase of talent,” says
Marvel senior editor Mark Paniccia. “I was blown away
by the sheer scope of gifted artists on the site. There’s
literally a digital renaissance happening there.”
Together with Marvel and Adobe products the
winners created the first-ever student-illustrated
Avengers comic. It was the chance of a lifetime for
young people to tell the tales of our favourite
superheroes. Each student used Creative Cloud
mobile apps and desktop products includingOpening up the world of portraiture to the next
generation of art patrons was the goal of Fabulous
Noble founder Pierre-André Lassin.
Having selected talented artists such as Martin Sati
(www.behance.net/martinsati), David Despau,
Alexandra Compain Tissier, Elodie, Sam Gilby and
Yusuke Saitoh, patrons can commission their favourite
artist for a portrait. In the next step patrons submit
photographs to Fabulous Noble that they wish to have
turned into a masterpiece. The artists will then create a
comp that Fabulous Noble will share with the
customer. Once the draft is approved the artist will then
go to work on creating a personalised portrait.
Fabulous Noble will work through every step of
the process with the patron to create an original
piece of bespoke art that they will treasure.
Speaking to Lassin, we learned that is important to
communicate with the customer in order to provide
a unique piece of artwork that accurately matches
their desires.
In addition to allowing consumers to purchase
unique art, it allows commercial artists to tap into a
new market. Unlike commercial art, which may be
viewed for a short period of time, portraiture is
something that stands the test of time. This is highly
intriguing for collectors of high art and even
galleries, because they can commission one of a
kind artworks for display.Photoshop, Illustrator, Color, Brush, Line and
Comp to harness their creative vision. Adobe
plans to work with two additional students to
brainstorm ways on how to bring the comic to life.
The Adobe #MakeIt with the Creative Cloud
campaign gives students real-world creative“Commissioning portraiture has been the preserve
of the few for far too long. Fabulous Noble was born
out of the idea that we could open up that opportunity
to a far wider audience – make it more democratic.opportunities like this throughout the school year. This
way they can apply their skills and talents to boost their
confidence and expand their portfolios. The winners of
this contest, for example, had one-on-one portfolio
reviews with Marvel editor Tom Brevoort and were
featured on Adobe’s social channels.Talking to illustrators revealed that there was a
pool of talent out there who were really keen to find
other income streams – and this platform lets that
happen”, says founder Pierre-André Ben Lassin.Emil’s Iron ManI was excited about working on an : “It was an incredibly exciting moment. Avengers comic and
mainstream,” said one of the winners, Emil Friis Ernstfamiliarising myself with the editorial process of thePortraiture for allgraphical way to explore the soul of : ”The portrait is a
people. I like to capture their image and experience to achieve an interesting
essence,” explains artist Martin Satí