phone stand, a clip on microphone or a phone
case with built in lighting. All of which can drive
up the cost of your new marketing strategy.
- Private Social Networking
Private social networking is a form of social
that’s exclusive. Private platforms and features
like groups and messaging utilize a variety of
different interests and criteria to engage people.
This kind of social is on the rise. And that goes
along with the movement towards making a
more personal and authentic connection to one
another online. It works on the notion that we
like to be exclusive. By nature, it’s more targeted
and immersive. In short, it’s just more real. In
order to use it, you simply need to find a private
networking community or a private feature like
groups. There are quite a few out there like Next-
door, for example (a private social network for
your neighborhood).
How to Use It: Look around at some private social
networks to find something you like. Join or start
a group on one of your current networks. Create
a topic of interest. Take your time and build your
tribe. To do it right, you’ll need to be active. It
takes some effort, but the payoff is worth it.
The Advantage: By being more personal and
conversational online, you peel back another
layer to your business friendships with fans.
People invest themselves when interactions
are authentic. The more real you are, the more
invested they will become (unless you’re working
on that whole ‘mystery persona’ thing).The Drawback: Private social networking requires
more time because you’re more deeply involved
with people individually. Rather than posting a
general announcement or picture on your feed
for everyone to see, a post to your private group
requires you to answer and ask more questions.
You’ll have to be more committed, thoughtful
and dedicated.So, maybe try baby steps? Choose one method to
start and before you know it, you’ll be the super
star of super exclusive!- Adaptive Marketing
Adaptive marketing is being more of what your
target audience needs. Switch your efforts to a
“them first” strategy. Find out what interests and
desires they have and adapt your interactions to
include those. Ask questions that engage them