business_spotlight_2014_no_02__

ISSUE 25 SKILL UP! 13

Now, more simply

Hugh: So what’s the secret to your success?

Cherie: Basically, we radically changed tradi-

tional recipes. That made us look dif-

ferent from everyone else.

Hugh: Was it a risky business?

Cherie: Not really. We were already in a bad sit-

uation that couldn’t get worse. We tried

it. And we were extremely successful. Do

you like our chocolate cheeses?

Hugh: Absolutely!

iStock

iStock

Who set the bar so high?

First, the idiomatic way

Hugh: So what’s the secret to your success?

Cherie: Basically, we put a spin onsome tradi-

tional recipes. That set us apart from

everyone else.

Hugh: Was it a risky business?

Cherie: Not really. We had absolutely nothing

to lose. We gave it a shot. And we

nailed it. Do you like our chocolate

cheeses?

Hugh: Absolutely!

Put a spin on it:

then watch it sell!

Now, more simply

Hugh: And it was a huge surprise. You really

started without anyone noticing, didn’t

you?

Cherie: Yes, we kept it a secret as we wanted

to have an advantage over the compe-

tition. We also had high expectations.

We wanted to sell our snacks to the

best stores in London — and we did.

First, the idiomatic way

Hugh: And it was a huge surprise. You really

startedunder the radar, didn’t you?

Cherie: Yes, we kept it under wrapsas we

wanted to steal a march onthe com-

petition. We also set the bar very high.

We wanted to sell our snacks to the

best stores in London — and we did.

Check the translations

under the radar völlig unbemerkt

keep sth. under wraps etw. geheim halten

steal a march on sb./sth. jmdm./etw. zu-

vorkommen

set the bar high die Latte hoch an-

legen

Check the translations

put a spin on sth. etw. völlig neu

gestalten

set sb. apart from jmdn. von jmdm./etw.

sb./sth. abheben

have nothing to lose nichts zu verlieren

haben

give sth. a shot ifml. etw. ausprobieren

nail sth. ifml. etw. schaffen

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