business_spotlight_2014_no_02__

When an aeroplane takes off, it starts to fly.

When an idea or a business takes off, it

becomes popular or successful. The speaker is

saying that Kate’s idea wasn’t a success.

(bei jmdm.) gut ankommen, einschlagen

If something dries up, it gradually decreases and

then stops altogether. The speaker is saying that

there have been very few new orders — they

have stopped coming in.

ausbleiben, versiegen

When something is in the pipeline, it is being

developed. The speaker is saying that they are

planning to open two more stores.

in Vorbereitung sein

In informal British English, if someone ison the

fiddle, that person is cheating people or an

organization out of something, usually money.

The speaker is saying that Brian must be getting

money by doing something illegal.

faule Geschäfte / krumme Dinge machen

Re[ri:] is an inflected form of the Latin word res,

which means “thing”. It is used in letters as the first

word in the subject line: “Re: Your order 5647.”

When used in a sentence, it means “regarding” or

“in the matter of”.

Betreff; bezüglich

The abbreviation i.e. stands for the Latin id est,

which means “that is” or “in other words”. It is

used if you wish to add an explanation to

something. It is pronounced [)aI (i:].

d.h.

Plumberis pronounced [(plVmE].

The “b” is silent.

The verb “know” is pronounced like “no” [nEU],

but the first syllable in the adjective

knowledgeableis pronounced [nQ]:

[(nQlIdZEb&l].

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LANGUAGE CARDS

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