business_spotlight_2014_no_02__

72 http://www.business-spotlight.de 2/2014

Big Bang [)bIg (bÄN] Urknall

business card [(bIznEs kA:d]Visitenkarte

consultant [kEn(sVltEnt] Berater(in)

contrived [kEn(traIvd] gekünstelt

corporate [(kO:pErEt] Unternehmens-

graduate [(grÄdZuEt] Absolvent(in)

guy [gaI]ifml. Kerl; hier: Mann

lawyer[(lO:jE] Rechtsanwalt/-anwältin

prop [prQp] Requisite

sloppy [(slQpi] schlampig, nachlässig

stage [steIdZ] Stufe

typing-based [(taIpIN beIst] mit Schreibarbeit verbunden

CAREERS TIPS AND TRENDS

All in a day’s work

Portraits

Picture this

A

good portrait photo is often necessary in business. Whether

it’s on your website, on your business cardor on social-

media sites such as LinkedIn or Xing, it should be taken by a

professional photographer and renewed every couple of years,

says image consultantLeah Morrigan. “A bad photograph,

seen all too often, looks sloppyand amateurish,” Morrigan

writes in The Toronto Star.

Photographer Mark Jackson recommends keeping your look as natural as possible. Don’t put on too

much make-up or wear evening clothes. Avoid props. “If a prop has meaning, it works,” Jackson says.

“Otherwise it can appear contrived, like lawyersholding books.”

Wie sollte ein Foto aussehen, das Sie im geschäftlichen Kontext

verwenden? Warum arbeiten auch Männer zunehmend gerne im

Sekretariat? MARGARETDAVISgibt Antworten. medium

Away from your desk

DVDs

W

ho would have thought that

a show about a group of

young nerds would become

the most popular sitcom on

US television? The Big BangTheory,

about four scientists at Caltech in Pasade-

na, California, is now in its seventh sea-

son. The fictional Dr Sheldon Cooper,

played with great charm by Jim Parsons,

even has his own Wikipedia article — and

a real asteroid named after him.

Trend

Oh, boy

“S

ecretarial work” has long

been synonymous with

“women’s work”. That may

be changing, however. More

and more young men in

Britain see being a corporatepersonal assistant (PA) as the

first step to having a career in business.

Two factors are responsible for the trend, according to The

Observer. One is record-high unemployment among universi-

ty graduates. The other is the fact that corporate PAs can earn

as much as £75,000 (about €90,000) a year.

“In the past, men felt the salaries weren’t high enough and

there was a stigma attached to administrative, typing-based

roles,” says consultantDavid Morel. “Guysare seeing that they

can get to a stagewhere they are providing a lot of business

support to their boss, and that is reflected in their salary.”

Business photos: time to

look professional

“Bob, take a

letter”: new role

Photodisc

Creatas

72-73 Careers tips 2_14 14.01.14 13:52 Seite 72