business_spotlight_2014_no_02__

ISSUE 25

What’s gründenin English?

etw. gründen = found sth., set sth. up

“We founded the company a week ago

— and have just moved into our new

offices. Yes!”

It’s not ground!

ground (a plane) = (einem Flugzeug)

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“After the accident, the airline’s planes

were all grounded for over a week.”

YOUR PROFILE

Write down example sentences that are useful to you. This makes it easier to remember false

friends and other tricky expressions.

What’s Preisin English?

Preis= prize [praIz], award [E(wO...d]

“We’re so proud that we won the prize for

best innovation of the year.”

It’s not always price!

price[praIs] = (Kauf-, Waren-)Preis

“The new design isn’t selling well, so maybe we

should think about reducing the price.”

prize price

Stocbyte Fuse

found

ground

Pixland

Purestock

MSKILL UP! Do a related exercise onAudio

Business Spotlight Audio.

08-09 False friendsD 14.01.14 14:09 Seite 9