The_Essential_Manager_s_Handbook

DEVELOPING VISUAL SUPPORT / 263

increase in the persuasive

effect of a presentation

can be achieved by the

careful use of visual aids

40 %

Limiting the

amount of text

alongside your

visuals to a few

key words: this

will produce a

more powerful

message than

wordy slides

Avoiding

generic,

or “stock”

images,

and visuals

that are only

indirectly

related to your

main points

Building up

a personal

library of

images,

symbols, and

graphics to

enhance your

messages

On important

occasions,

using a

professional

graphic

designer

to create

a polished

presentation

Although you should respect

your company’s brand guidelines,

you don’t have to be a slave to

corporate PowerPoint templates

if they result in dull, predictable

visuals. Try experimenting with

novel presentation software,

such as Prezi, or make your

own slides using your preferred

graphics software and save them

in a standard format, such as PDF.

Tip

US_262-263_Developing_Visual_Support.indd 263 30/05/16 3:04 pm