396 / SETTING YOUR STYLE
Ways to ensure that
the pie is sliced fairly
Negotiating fairly
Ensuring fairness
There are several categories of fairness
that contribute to creating successful
negotiations. Distributive fairness
relates to the distribution of outcomes
(the splitting of the pie). Negotiators
use three different principles of
distributive fairness:
-^ Equality: this states that fairness is
achieved by splitting the pie equally.
-^ Equity: this states that the outcome
should relate to the contribution made
by each party.
-^ Needs: this states that, regardless of
their contribution, each party should
get what they need.
Fairness is an important characteristic in negotiations. Negotiators
need to believe that the negotiation process and its outcomes are fair,
otherwise they may choose to end the negotiations without coming
to an agreement, or fail to put the agreement into action.
SIMPLICITY
Ensure that all negotiating
parties can understand and
describe the pie-slicing
procedures you use to
guarantee smooth
implementation.
CONSENSUS
Confirm that all parties
in the negotiation are in
complete agreement
on the method of slicing
the pie.
CLARITY
Be certain that the
final decision is clear,
without any potential
misinterpretations.
CONSISTENCY
Make sure that you apply the
fairness principles (equality,
equity, or needs) in the same
manner throughout the
negotiation process.
SATISFACTION
Make sure that all
parties are happy with
the results—they are
then more likely to
follow through with
the agreement.
35 %
of people in a survey
assumed the pie was
fixed and did not
consider all the factors
that would increase it
US_396-397_Negotiating_fairly.indd 396 30/05/16 3:06 pm