The_Essential_Manager_s_Handbook

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USING A COACH / 445

Being assessed
When you first work with a coach, they
will make an assessment of your
performance. This often starts with a
360-degree feedback session, in which
your coach collects data from people you
negotiate with, in order to identify your
strengths and weaknesses. The coach
may also “shadow” you in some actual
negotiations, to take note of your existing
performance. Witnessing you in action
allows a coach to provide relevant and
insightful suggestions for improvement.
The key outcome from the diagnosis is
for the coach to identify your patterns in
beliefs and behaviors so that you have a
higher level of self-awareness.

Fine-tuning your style
The coach then works with you to identify
the skill sets and attitudes you want to
focus on throughout the coaching period.
Coaches are experienced in diagnosing
possible pitfalls in your negotiation
styles, and can help you be proactive in
preventing them from occurring. They
can also help you to uncover issues and
resolve them on your own. They can
expand your repertoire of behaviors by
trying out different approaches and
styles with you. Coaches ask a lot of
questions. A good coach helps the
negotiator to test his or her own
assumptions, consider different
perspectives, and reach a conclusion
about how to proceed. Many coaches will
use scenario role play to help you
practice new ways of doing things.
Once you have used the new ideas and
approaches in a real negotiation, a coach
can provide a non-threatening evaluation
and help you learn from your mistakes,
achievements, and missed opportunities.
Your learning can then be applied in your
next round of negotiations.

ROLE PLAY
Scenario role play can be an effective method of preparing for
negotiations. A coach can help you rehearse your role and make sure
there are no gaps or weaknesses in your case and in the negotiation
process. For example, the coach can help identify your BATNA or make
sure that you are not too enamored with the potential deal to the extent
that you are unable to walk away from it. Although it is impossible to
perfectly script a negotiation process ahead of time, it is helpful to “know
your destination and all the terrain” so that even if the other party takes
the process off track, you can still find a way to achieve your goals.

In focus


of people who thought they had


been assertive in negotiations


were seen as under-assertive


A good coach helps the


negotiator test his or her
own assumptions, consider

different perspectives,
and reach a conclusion

about how to proceed


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