JASON DROHN- Overall, what did you think? (This is for testimonials).
- Each of those questions has a little text box that allows them to
enter a couple sentences.
After each webinar, read through the answers and use them as you see fit.
Use them to change up your webinar content; use them to change up the
product or the pitch.
Don’t let one person derail you. Don’t let one person’s response set you
off and have you totally change your marketing angle. However, if you
see a common theme, then think about working it in your webinar.
Another opportunity for surveys is after somebody buys. After somebody
buys, survey them. Ask them why they bought. What was the reason they
bought? What did they like about the product that made them buy? What
was the feature or benefit that stuck out for them?
Email them a link to a Google Docs form asking them what problem are
they are they specifically looking to solve? What are you hoping the
course will do for you personally? What are your desired outcomes? This
helps anchor those emotions and outcomes in them, so that they take the
course more seriously and are committed to it. It gives you great
feedback because you know why people bought, and you can use that in
your sales messages, and make them even more potent than they already
are.
If somebody doesn't buy, ask them why not. Somebody goes through
your sequence, your webinar, or your replay sequence, ask them why not.
Why didn't you buy? Was there something you were looking for that
wasn't there? Was a problem with the video or the order form?
You’ll be amazed at what you find out. People will tell you why they
didn't buy. Sometimes they can be a little bit nasty, but overall, it gives
great feedback, and shows you things that you didn't know were actually
happening.