CONVERTMETRICS
Let's talk about webinar stats. Getting into numbers can get a little dry,
but I really want you to pay attention to these.
Here are normal attendee stats:
The signup page is going to get about 35% conversion. That means that
35 out of 100 people coming to your signup page are actually going to
sign up for your webinar.
The next stat is webinar sales conversion rate. These are the numbers that
you want to try to target and hit of the people who are actually coming to
your webinar. So, if it's a $97 product price, you want roughly 30% of
your attendees to purchase that product. If the product price is $197, you
want roughly 15% to buy the product. If the price is $497, you want
roughly 4% to buy. Anything above these numbers is extraordinary, and
you have a really hot webinar that you really need to continue scaling.
If your conversions are off, lower than what you see, then tweak your
webinar every time you do it to try to increase them.
Another 4% to 9% are going to purchase your product because of the
replay. The lower the price point, the higher the conversion. So, 4% for
$497 and 9% for $97. The ratio is a little bit off, and one of the reasons is
because when you pitch a $497 product, they have to think about it
another couple of days.
So, here's how we would look at it actually detailed out: