CONVERTThat something is reciprocity.
Basically, the Law of Reciprocity says that if you do something for someone
else, they are morally committed to doing something for you. They feel like
they have to.
So, by giving you a free download, you are committing them to read a report,
watch a video, or otherwise spend money with you.
That, my friends, is the biggest key behind why squeeze pages work. Sure, you
have the person’s name and email address. But the true power lies in the Law of
Reciprocity.
Landing Page Setup
Now, it’s time to create a landing page!
There are quite a few ways of doing it because there are so many marketers
using WordPress, but I’ll keep this simple.
If you want one piece of software that you can use for all of your landing pages,
you can sign up for one of the services like Scriptly.
If you’d rather work with WordPress, there are several themes and plugins
which have features designed for building landing pages. Since the WordPress
marketplace is constantly changing, we won't discuss specific themes and
plugins in this book.
You can of course code up your own if you know HTML and have Photoshop!
I’m sure not that ambitious though.
So, let’s look at Scriptly.
Scriptly
Scriptly is our copywriting software. It has a built-in landing page creator. It can
also write your email sequences, sales webinars, video sales letters, and more.
Scriptly also has a landing page builder built into it, so you can use it to create
your opt-in pages, confirmation pages, call signup pages, webinar pages, sales
pages, and almost any other type of web page you might want to build.
Check it out at scriptly.org.