CONVERTYOU’VE GOT A LEAD. NOW WHAT?
Getting leads to sign up for your email list is pretty straightforward, isn’t it?
We’ve already talked about how to create a lead magnet. We do up a landing
page and set up your email marketing platform. Where do they go after that
though?
What do your prospects do immediately after they sign up on your list?
Well, my friends. Immediately after your folks sign up on your list, you should
be making them an offer.
Your brand new lead is never more engaged with you than they are
immediately after downloading your lead magnet.
NEVER.
If you miss the opportunity to pitch them something, it’s going to be the last
time that you’ll be seeing a lot of these folks.
Think about this. Open rates for the first week after someone signs up for your
list are typically 40% to 55% – give or take depending on the market or niche.
That means, roughly HALF of your new leads sign up for your lead magnet and
never open any more emails from you.
So, if you’re paying for traffic, you can legitimately wipe 5 out of every 10 leads
away. You got their email address, but you won’t be getting anything else.
Some of them might unsubscribe. Some might report you as spam. The rest will