JASON DROHNthere yet...
First, we need to deliver some content.
Step 4: Deliver Content & Value
Before we can make the pitch, we have to deliver some content and value. This
is where your thank you video turns into a full-on sales pitch.
The normal story arc in a sales pitch is this:
- Establish that there is a problem
- Introduce yourself (and how you were faced with that problem)
- Relate the problem to yourself in story form.
- Describe your journey in solving the problem for yourself
- Introduce the product or service that contains the solution (with full-on
features and benefits)
Now, I realize that your product or service might not lend itself to this sort of a
sales scenario. If you’re selling software, you might want to put a demo video
here. If you’re selling a video course or a membership, it might be beneficial to
dig right into the benefits of what you’re selling.
It’ll take some creativity and testing to pull this off, but it’ll be well worth your
time. We can take a look at doing it for you at DoneForYou.com too.
Step 5: Make The Pitch
Now that we’ve positioned our video and pivoted away from the lead magnet,
it’s time to ask for the sale.
Ideally, pricing for this thank you page offer is below $50, and serves as the first
product that your prospects can buy from you. If they go through the order
process, they’ll they hit a few one-click upsells ranging from $50 to $300.
Depending on your market, products below $10 work very well for the first
offer. These markets include business, marketing, survival, dating, and health.
In some markets though, you want to be closer to the $50 range. Examples for
the higher-tier pricing include investment information and photography.
In the photography market, your buyers are used to spending $1000 for a
camera, $200 for a tripod, $40 for text book style education. So, the higher-end
pricing is justified.
In other markets where there is information everywhere, in every form (like
business), you’ll need to stay below $10 for your front end sale.