JASON DROHNAt the end of the day, the link text you use in your email has a LOT to do with
how many people click through.
Here are a few of the strategies we use in our emails from time to time. We
switch it up here and there, depending on what looks better in the email copy.
Getting The Click
The subject line is the reason that someone opens your email. It makes sense to
use the same text as your link.
For example, if your subject line is ‘7 Fat Burning Foods,’ use it as the link in
your email, taking prospects to watch the sales video!
Include A Clickable Image
Putting an image in your email content is a great way to encourage a
clickthrough AND it helps your deliverability.
In order for someone to see the image, they have to enable images in some email
platforms, which means they’ve taken another step in receiving your email...
That’s a good thing!
Here are some types of images that you can include:
- A graphical button that they can click
- A screenshot of the page that they’ll be going to after they click
- A banner that you plan on using for the page (think banner images like
Facebook uses) - A still image of the video that they’ll be watching
Most times, you can just take a screenshot or some graphical element of the
page that you’re linking to to make this work!
The “Double Line Link Trick”
One of my favorites is the “Double Line Link.”
In your body copy, a double line link is awfully hard to ignore. So, rather than
use something like:
Click here >>You use something like this:
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