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benchmark industry norm is, really helps you figure out if you’re doing a
good job or not. It gives you a basis for comparison. In a lot of the
courses I go through, I don’t actually see any of the stats. They don’t
publish them. They just tell you about the big numbers they are doing.
We include some stats, four different price points, and sign-ups for
attendees.
We also talk about collecting feedback and how to automate your
webinar, so going forward, you don’t have to actually be on a computer
every single minute of the day.
Next, we will talk about how to scale your webinars, and some different
ways to find traffic for them. Even though this isn’t a traffic-getting
book, we do talk a little about traffic, and how you’re going to be able to
scale a webinar through traffic.
We’ll talk about how to turn one webinar into a business. Generally, a
webinar offers one product and we’ll talk about upsells, cross-sells, and
affiliate products.
Last, I am going to give you some final cautions and tips before we
close, and then we’ll talk about your next steps, and what you need to
complete to grow your webinar business.