JASON DROHNfront to back. So, altogether, the layout is pretty simple.
The first part is discovery.
- Why webinars?
- Why do they work?
- What to talk about on a webinar
- How to plan the right hook so you can get people attending the
webinar for valuable information and then leave them wanting
more, a.k.a., buying your product
We’re also going to talk about promoting your webinar, whether you
have a list or you don’t.
We’re going to talk about what you need: the gear, the software, and
items like that.
Then we’ll go through setting it all up.
- The technology, whether it’s live services or automated services
- The opt-in pages and sign-up pages
- The reminders
- Designing the slideshow for delivery of an excellent presentation
Next, we’re going to get into the performance. The performance is going
to be the structure of the webinar, the webinar etiquette, different money-
getting strategies, and other items that I like to include and test that I
have seen work very well for others, or that have worked very well for
us. We’ve run hundreds of webinars over the past few years, and this is
really a fantastic topic to explore.
We’re also going to talk about the question and answer section, and why
it is probably the most important part of your webinar.
I’m going to tell you how to get prepared, and what to get prepared for. If
you are like me, you are a little bit introverted and the idea of talking to
50, 100, 250, 500, or even 1,000 people on the other end of the computer
is a little bit daunting, so this section will help you prepare for that.
We’re going to talk about some top webinar tips and what we’ve seen
work really well. Then, we will get into the follow-up. The follow-up is
going to be how to send your replay out, how to format the replay video,
how to use surveys in your follow-up, and what kind of stats to expect.
Not many people include stats in their training, and I really wish they
would, because seeing someone else’s stats, and seeing what the