CONVERTup for the webinar on how to sell more stuff online, and they learn about
some stuff, and learn that it is easier for you to go do it for them. So, they
say, you should just go do it for us. Then, we happily sell those services
to them!
That’s the idea behind the right hook. You want to match up what it is
you're selling with your audience, and give them some bridge in the
middle that actually delivers some value, and then also sells more of
whatever it is you just delivered.