JASON DROHN
not know who you are. They have no idea, nor do they really
care. They're there for information; they are there to be taught;
they are there to see if you are actually a subject matter expert,
and if they should follow you and listen to you and actually care.
So, in Slide 3, you intro yourself: a little picture, a little about
me, and talk a little bit about why it matters, what you’ve been
through, what some of your awards are, maybe if you graduated
college and what your degree is, and what you been doing for the
last few years. Any more than one or two slides, and people will
think, This guy is full of himself. I, personally, like to keep this at
one slide.
- Slides 4 through 7: The Big Problem. Sum up the overall
problem that you're trying to solve. This needs to be well-crafted.
You want to drive some pain points home, and really anchor the
audience to the reason why they are there in the first place. So,
with the “5 Foods You Should be Eating,” the audience is
probably struggling with weight loss. They may have issues with
their diet, they've been working out for the past few years, or
they have tried severa; different fad diets, and nothing has
worked.
Really drive some of these pain points home. Talk to the
audience and even ask them questions. “How long have you been
trying to lose weight? Have you had any success?” Just talk. The
beauty of live webinars is that they can be give-and-take. You can
get a feel for what the audience is doing through the comment
box.
- Slides 8 through 20: You deliver the content. This is where you
get into the meat of the webinar. “The 5 Things.....” or “The 7
Tools...” or “The 3 Gardening Tips...” or whatever. Whatever
you told them they would be learning, this is where you deliver it
on these 12 slides. Sometimes, in this section of the webinar, we go
longer. It's OK if this part ends up being 20-40 slides; there is
nothing magic about the number 12.
- Slide 21: The Bridge. This where you go from the content and
the training to the pitch. Here are some ways to start, to kick that
off: “We have covered a lot of stuff in this presentation...” or
“Obviously, I couldn’t pack everything into this hour-long
call...” or “So, I created this training product, and it is called Fat
Loss Tips...”
