that Apple’s commitment to renewable
energy goes much farther than handing
out cash incentives.
“We created a web portal, which sounds like a
little thing, but there aren’t that many places
where small or medium-sized businesses can go
and get the information from a trusted source to
show them how to do clean energy and do it the
right way and ensure that they get quality clean
energy that’s going to be put on the grid, so it
actually makes a difference,” Lisa said during her
interview. She also commented on the finances
of the project, adding that Apple doesn’t “want it
to be done where it’s a loss, or where it feels like
it’s something you do as a charity because that’s
not sustainable. We know the opportunities
in clean energy right now are such that clean
energy is cheaper in many, many places than
traditional grid power.”
What’s particularly exciting about Apple’s
environmental policy is Lisa herself, with the
VP showing passion and determination for
change. “We don’t have to resign ourselves
to a climate catastrophe,” she said during a
talk at the World Economic Forum in late
September. “That’s true if, and only if, we act
now. It’s true if every one of us commits to
doing the absolute most we can in our own
spheres and joins forces to advocate for smart,
strong public policy at every level. It’s taken
a long time for us to get here, but I believe
humanity is at an inflection point.”Image: Apple Inc.