2019-09-01 Commercial Design

Consumer Connect

22 | September 2019 | Commercial Design

drywall is ecological in nature, and

provides higher safety compared to

a masonry wall, thereby promoting

a healthier and safer lifestyle.

Tell us about the company’s

presence across India...

We have a strong distribution

presence across 500+ towns pan

India. Our marketing campaigns

have resulted in widespread

adoption of gypsum false ceilings

in homes. Additionally, Gyproc

India actively contributes to the

Skill India initiative, collaborating

with institutes across India to

address the talent gap by creating

employable high-quality workforce

pan India. This has enhanced

the availability of skilled gypsum

workforce across the country.

Fortis Hospital, Kolkata.

smart marketing campaigns and
continuously gather insights
through close engagement with
architects, contractor partners
and end clients. Gyproc’s strong
understanding on occupant/
end user comfort helps provide
solutions that cater to a
comfortable and healthy living.

Are there any plans to add to the
existing product portfolio?
We keep ourselves updated with
the latest trend in the marketĢ
simultaneously, seeking to
innovate. Saint-Gobain Gyproc has
advanced in providing solutions,
targeting different application
areas for interiors. Introduction
of products like Glasroc H has
brought in a breakthrough in
the gypsum board category,
providing mold and water-resistant

characteristics, and supporting

tile cladding up to 60 kg/sqm.

Another revolutionary product is

the Habito board, which takes care

of direct loading on walls such as,

TV, cabinets, racks, AC or decor

elements using a regular 10mm

carpenter screw.

What is the scope and impact

of Gyproc’s sustainable

endeavours?

We measure and monitor the

environmental impact of our

products during production and

lifecycle. The widely accepted

Life Cycle Assessment (LCA)

techniques help produce

meaningful data. We also ensure

that the eco-impact of a new

product is considered at the

beginning of the innovation

process. It is established that

Gyproc India

has developed

strong technical

capabilities with

its centralised

design team to

support clients

with cost and

performance-

optimised

drywall solutions

for projects.”

Gy

ha

stron