2019-09-24 Femina

2010

2019

2012 2014 2016 2018

THE LAST 10 YEARS DREW ATTENTION TO WHAT GOES IN THE MAKING OF BEAUTY PRODUCTS.

SHRUTI SHUKLA TAKES A LOOK AT THE FOUR MOST POPULAR INGREDIENTS THAT CHANGED THE BEAUTY-SCAPE

Think aloe vera, think

household herbal cure.

Aloe leaves store clear gel,

which is a powerhouse

of vitamins, minerals,

and antioxidants. Its

gel-like nature is both

hydrating and oil-free. This

magic ingredient helps

in moisturisation, skin

softening, restoring tan,

fighting acne, and lip care. It

has also emerged as an anti-

ageing cure for skin firming,

reducing the appearance of

stretch marks, and reviving

the youthful glow.

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2011 2015 CCOCCOOLLOOOOOUUUURRRR MMEME CECCLLAAAYYY

2016

Just another ingredient from the

kitchen cabinet, rice water is the star

performer among the beauty fads

of the decade—J beauty and

K beauty. This starch-loaded water

that you get after cooking or soaking

the grain, is rich in protein, vitamins,

and antioxidants. It offers a calming

effect to acne-prone and inflamed

skin, helps tighten pores, and acts as

a natural sunscreen. It’s no surprise

then that rice water is a preferred pick

in toners and face masks! Inositol,

a carbohydrate in rice, also makes it

a good remedy for haircare. It cleanses

the hair and scalp without striping

it off natural oils, and thereby helps

balance pH levels. Additionally, it

improves elasticity, hair texture, and

assists in fighting frizz.

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2018

2011 2013 2015 2017

Popular for its power to eliminate

toxins, activated charcoal works like

a sponge to help draw impurities,

and wash off oil, dirt, pollutants,

and dead skin cells. It helps soothe

scalp conditions such as dandruff,

itchiness, and inflammation, giving

the hair a gorgeous voluminous

semblance. It’s quite a rage in dental

care too, for teeth whitening. Be it

soaps and scrubs, or shampoos and

toothpastes, activated charcoal is

now a key component in a variety

of products.

A (skincare) diamond in the rough, mud mask has been

a beauty constant since ancient times. Easily sourced, organic,

and oozing with benefits, clay comes in a multitude of varieties

for every skin type and concern. Bentonite clay, ideal for oily skin,

addresses acne-related concerns. Kaolin clay, for sensitive skin, is

known for its glow-boosting, and skin-soothing nature. Green clay

comes with purifying and pore-tightening qualities. Comprising

a power boost of iron, red clay works as a great detoxifying agent.

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2011

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THE BIG STORY

2010

2019

2012 2014 2016 2018

THE LAST 10 YEARS DREW ATTENTION TO WHAT GOES IN THE MAKING OF BEAUTY PRODUCTS.

SHRUTISHUKLATAKESA LOOKATTHEFOURMOSTPOPULARINGREDIENTSTHATCHANGEDTHEBEAUTY-SCAPE

Thinkaloevera,think

householdherbalcure.

Aloeleavesstorecleargel,

whichis a powerhouse

of vitamins,minerals,

andantioxidants.Its

gel-likenatureis both

hydratingandoil-free.This

magicingredienthelps

inmoisturisation,skin

softening,restoringtan,

fightingacne,andlipcare.It

hasalsoemergedasananti-

ageingcureforskinfirming,

reducingtheappearanceof

stretchmarks,andreviving

theyouthfulglow.

2011 2015

2016

Justanotheringredientfromthe

kitchencabinet,ricewateris thestar

performeramongthebeautyfads

of thedecade—Jbeautyand

K beauty.Thisstarch-loadedwater

thatyougetaftercookingorsoaking

thegrain,is richinprotein,vitamins,

andantioxidants.It offersa calming

effecttoacne-proneandinflamed

skin,helpstightenpores,andactsas

a naturalsunscreen.It’snosurprise

thenthatricewateris a preferredpick

intonersandfacemasks!Inositol,

a carbohydrateinrice,alsomakesit

a goodremedyforhaircare.It cleanses

thehairandscalpwithoutstriping

it offnaturaloils,andtherebyhelps

balancepHlevels.Additionally,it

improveselasticity,hairtexture,and

assistsinfightingfrizz.

2018

2013 2015 2017

Popular for its power to eliminate

toxins, activated charcoal works like

a sponge to help draw impurities,

and wash off oil, dirt, pollutants,

and dead skin cells. It helps soothe

scalp conditions such as dandruff,

itchiness, and inflammation, giving

the hair a gorgeous voluminous

semblance. It’s quite a rage in dental

care too, for teeth whitening. Be it

soaps and scrubs, or shampoos and

toothpastes, activated charcoal is

now a key component in a variety

of products.

A (skincare) diamond in the rough, mud mask has been

a beauty constant since ancient times. Easily sourced, organic,

and oozing with benefits, clay comes in a multitude of varieties

for every skin type and concern. Bentonite clay, ideal for oily skin,

addresses acne-related concerns. Kaolin clay, for sensitive skin, is

known for its glow-boosting, and skin-soothing nature. Green clay

comes with purifying and pore-tightening qualities. Comprising

a power boost of iron, red clay works as a great detoxifying agent.

THE BIG STORY