Michael_A._Hitt,_R._Duane_Ireland,_Robert_E._Hosk

C-2 Part 4: Case Studies

Case Title

Manu­

facturing Service

Consumer

Goods

Food/

Retail

High

Technology Internet

Transportation/

Communication

International

Perspective

Social/

Ethical

Issues

Industry

Perspective Case Title

Amazon:

Kindle Fire • • •

Amazon:

Kindle Fire

American

Express • • • American Express

BP in Russia • • • BP in Russia

Carlsberg • • • • Carlsberg

Fisk Alloy Wire,

Inc. and Percon • •

Fisk Alloy Wire, Inc. and

Percon

IKEA • • • • • IKEA

Invitrogen • • • Invitrogen

Keurig • • Keurig

Kipp Schools • Kipp Schools

Luck

Companies • • • Luck^ Companies

Martha Stewart • • Martha Stewart

Movie

Exhibition

Industry: 2015 • • •

Movie

try: 2015

Polaris and

Victory

Motorcycles • • • •

Polaris and Victory

Motorcycles

Safaricom • • • • Safaricom

Siemens • • Siemens

Southwest

Airlines • • • • Southwest Airlines

Starbucks • • • • Starbucks

Super Selectos • • • Super Selectos

Tim Hortons • • • Tim Hortons

W.L. Gore • • • W.L. Gore