GUIDES
Understanding Your Channel Analyticsing your channel, but we’ll be
focusing on the analytics tab — the
icon looks like a bar graph. Once
you click on it, a graph will take
up the center of the screen, with
several tabs on top.
Each tab will have a box of your
Top Videos. These may be different
depending on which tab you’re in.
For instance, one video may have
more views, but another has more
watch time. The graphs will auto-
matically show data for the past 28
days, but you can change the time
period using the drop-down list in
the top right corner. Now, there’s
a lot of information that’ll show up
all at once, so let’s break it down
piece by piece.
REACH VIEWERS
This tab shows “Impressions” —
that is, how many times your
videos have been shown across
YouTube in sub boxes, recom-
mended on other videos and on
people’s home pages. The sub-tab
“Impressions click-through rate”
shows the percentage of people
who clicked on those videos out of
the total number of Impressions.
The next two tabs, “Views” and
“Unique viewers,” tell you the total
number of views for the selected
time period, followed by the
estimated number of viewers. In
other words, if one viewer watches
multiple videos, all their views are
represented in the Views tab, while
they’ll only show up as one person
under Unique viewers.
If your view count is far higher
than your unique viewers, that
means you’re engaging you view-
ers enough for them to watch more than one video,
but it can also mean you’re not drawing in a lot of new
viewers. If your view count is in close proximity to your
unique viewer count, it’s likely the majority of people
coming to your channel leave after one video. It’s a deli-
cate balance between creating content your subscribers
will enjoy and content that will bring in new people.
Beneath the graph on the left is a series of boxes
with information about where people encounter your
videos. “Traffic source types” and “Traffic source:
External” give you the percentage of viewers who come
to your video from each particular source, as well as aImpressions refers to the number of times your video was presented to
potential viewers in places like the home page or recommended videos.The Analytics tab in the Creator Studio gives you a solid overview of
your channel and your most important stats.