155Sales Training
■Train peers in best practices in sales.
■Share sales techniques with peers at monthly sales meet-
ings.
■Conduct sales training seminars for subordinates at least
once every two months.
■Develop a strategy for sharing successful selling tech-
niques.
■Diagnose and address skill gaps in supervised sales staff.
■As product expert, train other sales staff to sell new prod-
uct/service X.
■Train other staff so their sales of new product constitute
15% of total sales.
See also: Retail/Merchandising, Customer Service and Support