2019-09-04 The Hollywood Reporter

(Barré) #1
Behind the Headlines

The Report


THE HOLLYWOOD REPORTER 12 SEPTEMBER 4, 2019


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Exit polls of six very different summer films reveal a common appeal to young people

The 18-to-34 age group helped
boost other family films to diz-
zying results, including Disney’s
The Lion King and Pixar’s Toy Story
4. “That’s most impressive, con-
sidering this was supposedly the
audience that was glued to their
phones,” says Paul Dergarabedian
of Comscore. Adds Cathleen Taff,
president of worldwide distribu-
tion at Disney, “Nostalgia was
certainly a factor as we saw
millennials overdeliver.”
Disney’s 2019 global ticket
sales sit at an all-time industry
best of $8.4 billion, eclipsing
the record $7.6 billion the stu-
dio achieved in all of 2016 and
representing more than
44 percent of all market share.
However, Fox titles inherited
by Disney have stumbled badly,
led by June’s X-Men spinoff Dark
Phoenix, which lost more than
$100 million after topping out
at a franchise-worst $252 mil-
lion globally. There were other


notable summer casualties.
Warner Bros. will lose millions
among The Kitchen, Shaft and
Godzilla: King of Monsters, made
in partnership with Legendary.
Sony’s Men in Black: International
reboot also was a big miss,
although the studio scored a win
with Quentin Tarantino’s Once
Upon a Time in Hollywood, the
only original summer tentpole
to cross $100 million domesti-
cally and north of
$250 million glob-
ally. Even Hollywood
played younger than
expected, drawing
much of its strength
from the 18-to-34 set. Exceptions
were Rocketman and Yesterd ay,
which were among the few titles
that worked with older consumers
(20 percent of Rocketman’s op en-
ing-weekend audience was 55
and older, and 13 percent for
Yesterd ay). Notes Warners presi-
dent of domestic distribution Jeff
Goldstein: “Some of the movies
just didn’t stack up. And there’s
a big gap right now between the
haves and have-nots.”

Ta ff

2


3


8


9


10


11


16


17


15


Rank Title STUDIO Releasedate

Spider-Man: Far From Home* SONY July 2

4 Toy Story 4* DISNEY^ June 21


7 Ne Zha WELL GO USA^ Aug. 29


The Secret Life of Pets 2 UNIVERSAL June 7

John Wick: Chapter 3 LIONSGATE/SUMMIT May 17

Annabelle Come Home WARNERS/NEW LINE June 26

Ye sterday UNIVERSAL June 28

The Lion King* DISNEY July 19

5 Aladdin DISNEY^ May 24


6 Hobbs & Shaw* UNIVERSAL^ Aug. 2


Pokémon: Detective Pikachu WARNER BROS. May 10

Godzilla: King of the Monsters WARNER BROS. May 31

12 Once Upon a Time in Hollywood* SONY^ July 26


Rocketman PAR AMOUNT May 31

19 The Hustle UNITED ARTISTS RELEASING^ May 10


18 Scary Stories to Tell in the Dark* CBS FILMS^ Aug. 9


1


The Chinese
movie is
one of
the biggest
success
stories
in anima-
tion history
(and a
huge sur-
prise). It’s
now the
No. 2 film
of all time
in China,
where it
has earned
north of
$664M.
(It’s started
playing
in other
countries
as well.)

Avengers: Endgame DISNEY April 26

DEMO DETAILS Gen Z and Millennials to the Rescue


The Hot and the Not


THE ROCK
Dwayne Johnson is
back. Hobbs & Shaw has
redeemed the actor after
Rampage and Skyscraper
underwhelmed. The Fast
& Furious spinoff has been
a sleek machine overseas
($529 million and counting).

KEANU REEVES
Few could have predicted
that the third outing in the
John Wick series would
see the biggest uptick
of any summer franchise
installment. It adds even
more momentum to
Warners’ Matrix sequel.

LULU WANG
Her Sundance dramedy
The Farewell, starring
Awkwafina, was the biggest
specialty hit of summer
($16 million). It was a win
for distributor A24, home of
Midsommar and The Last
Black Man in San Francisco.

W
IN

NE

RS

LO

SE

RS

MELISSA MCCARTHY/
TIFFANY HADDISH
The Kitchen marked the
worst wide opening of either
actress’ career ($5.5 million)
and is sure to lose millions
in what was a lousy
summer for Warners and
female-fronted pics.

SHARKS
In summer 2017 and 2018,
movies about the ocean
predators took a sharp bite
(The Meg, 47 Meters Down).
Sequel 47 Meters Down:
Uncaged is swimming
42 percent behind the first
title in the new franchise.

JOHN TRAVOLTA
The actor suffered a career
low when The Fanatic — in
which he plays a crazed
celebrity stalker — opened
to less than $15,000 from
52 theaters over Labor Day
weekend. It’s the fourth
straight bomb for the actor.

↑37%


↑28%


↓2%


↓54% 14 Dark Phoenix FOX^ June 7


↓52%


↓27%


↑88%


↓43% 13 Men in Black: International SONY^ June 14


↓27%


↓73% 20 The Angry Birds Movie 2* SONY^ Aug. 13


FRANCHISE
REPORT CARD
Is there real fatigue or
just a bad crop of
movies this summer?
Of the 10 (proper)
franchise installments
making the top 20
chart, a mere three
earned more than
their predecessors.

The Elton
John biopic
was a
solid swing,
but it paled
in com-
parison to
Bohemian
Rhapsody
($904M).
In hind-
sight, it
might have
been wise
to put some
distance
between
the two,
but it would
have been
tough for
Paramount
to change
course.

The Lion King Aladdin Toy Story 4 Booksmart

< 17
15%

18-
40%

25-
27%

35-
8%

> 55
45-54 5%
6%

18-
37%

25-
27%

35-
8%

45-
4% < 1718%

> 55
5%

18-
37%

< 17
24%

25-
24%

35-
7%

45-
4%

> 55
4%

18-
36%

< 17
5%

25-
37%

35-
12%

45-
5%

> 55
5%
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